Messaging that's as awesomeas your technology
Punchy is a consulting and training firm that helps B2B tech companies
win on positioning and messaging.
Show value clear as day
Your buyers want to solve tough issues – draw them in with language that shows how you lighten their load.
Differentiate from competitors
Your company is one of a kind – and your positioning should be too. Tell a unique story competitors can’t steal.
Align on messaging - fast
From C-level to marketing to sales, make sure everyone’s telling the same
buyer-grabbing story.
Two ways to work with us
We partner with B2B tech companies across industries, from growth-stage startups to global enterprises.
Positioning & messaging consulting
Fuel fast growth with a story that hits the mark with buyers.
Training for teams & individuals
Build skills (and confidence) with fun, interactive training.
Trusted by B2B tech go-getters like you
Trusted by awesome teams
Why clients 💜 us
Punchy gave us clarity in where we stand as a company and a deeper understanding of what our customers truly care about following a major acquisition. Emma is a rockstar. She led the global positioning and messaging engagement from start to finish – gathering and transforming a huge amount of data into a simple messaging strategy. She allowed us to make informed decisions with confidence and gave us a common framework for building consistency across sales and marketing as we scale.
Ankur Arora
VP Marketing Strategy, A Cloud Guru
Punchy gave us clarity in where we stand as a company and a deeper understanding of what our customers truly care about following a major acquisition. Emma is a rockstar. She led the global positioning and messaging engagement from start to finish – gathering and transforming a huge amount of data in to a simple messaging strategy. She allowed us to make informed decisions with confidence and gave us a common framework for building consistency across sales and marketing as we scale.
– Ankur Arora
VP Marketing Strategy, A Cloud Guru
Punchy messaging is simple
Your market is noisier than ever. Luckily, you can rise above it with a punchy messaging strategy.
Punchy messaging makes it ridiculously easy for people to see why your solution matters. It connects the dots between your tech and your prospect’s world – in as few words as possible – so your company can tell a story that sticks.
And we can do it for you. Or, we can train your team to do it themselves.
Get better at messaging every week
Learn the ins and outs of positioning and messaging from our founder Emma. Punchy tips and techniques straight to your inbox.
“I love Emma's phrasing examples. As a creative person, I need to see examples of word choice and sentence construction to generate ideas for my own work. The notion that great artists steal and then reconfigure and reimagine to make it their own is exactly it. I keep all of the newsletters for exactly this purpose.”
NATALIE BURG
Product Marketing Manager, Column Software PBC
JONATHAN HEAWOOD
Executive Director, Public Interest News Foundation
"This newsletter isn’t like the others. As the name says it's to-the-point, insightful, and Emma always finds the right words to make you think."
AMELIE WINKLER
Product Marketing Manager, App Fire
CAITLYN WYNN
Senior Product Marketing Manager, DiviPay
ERIC HOLLAND
Sales Enablement Manager, LucidLink
TIMO NIEUWOUDT
Head of Marketing, Digistorm
“I can't get enough of Emma Stratton. As a Creative Lead, I often utilize the observances and tips to keep the work I do customer facing in the most powerful way possible.”
TIMOTHY JONES
Creative Director, Serta Simmons Bedding
“I love Emma’s newsletter! As a solo Product Marketer in their very first role in PM, Emma’s newsletter has shaped the way I'm able to communicate value efficiently internally and to customers. She’s shown me effective ways to hone my messaging craft - thank you!“
ALFIE GARDNER
Product Marketing Manager, HowNow
LUKE REYNEBEAU
VP of Marketing, Sales Assembly
“My day can get so packed, tactical and wordsmithed, so the That's Punchy newsletter is a lovely little moment that pulls me out of the depths of the day and brings me back to what matters (and energizes me) the most.”
KRISTEN DITSCH
Head of Product Marketing, Workato
“I love Emma’s newsletter and her insights on LinkedIn. In particular, Emma’s insights have consistently challenged and helped me to ditch the jargon despite working in a complex B2B healthtech setting.”
LOUISA IVE
Senior Product Marketing Manager, Patchwork
“Emma's newsletter is the highlight of my inbox. I have 10 years of messaging experience and still I learn a new tip every single time I read it. It's the most reliable source of actionable messaging and positioning strategy insights I've come across. Absolutely well done!”
CAIT GOSSERT
Senior Manager, PwC
Adventures in Messaging
Listen to Emma nerd out about messaging with some of tech’s best product marketers. Hear real-life stories about category creation, customer empathy and more from the trenches at your favorite companies.
