by Tom | Sep 15, 2019 | Blog, Brand Messaging, Insights, Messaging Strategy
Does simplifying your tech feel scary? I work with tech founders launching brilliant products into the world. They all struggle with one thing: simplifying tech messaging. We all know simple is better. Apple effectively taught that to the entire world through their...
by Tom | Aug 15, 2019 | Blog, Brand Messaging, Exercises, Insights, Messaging Strategy
Simple tech messaging secret: The tech can wait I met a founder who told me prospects didn’t understand how his product could help their business until the third meeting, at best. Needless to say, he didn’t get to the third meeting very often. Most founders tell me...
by Tom | May 15, 2019 | Blog, Brand Messaging, Insights, Messaging Strategy, Positioning
Scrap the pitch deck template I recently met a founder who was tearing his hair out after a string of unsuccessful meetings with investors. For privacy, I’ll call him Jim. “They’re not getting it,” he told me. “The opportunity is so [bleep]-ing obvious and I can’t...
by Tom | Apr 15, 2019 | Blog, Insights, Messaging Strategy, Positioning
Even robo-investing can be human with a good story I’ll admit it: every now and then, I come across messaging on a website that makes me jealous I didn’t write it myself. Like this about page from Wealthfront, a leader in robo-investing and financial planning. Despite...
by Tom | Dec 2, 2018 | Blog, Brand Messaging, Exercises, Messaging Strategy, Product Messaging, Product Messaging Training
6 fun brand workshop exercises that deliver the goods A crucial element to any brand workshop is fun. (Twizzlers are a close second.) The goal of a brand workshop is to get under the hood of your company’s beliefs, purpose, vision, values and personality. And that’s...
by Tom | Nov 2, 2018 | Blog, Brand Messaging, Exercises, Messaging Strategy
A brand messaging cheat sheet for more consistency The secret to effective brand messaging is simple: consistency. That’s hard to pull off with so many channels and marketing initiatives out there. When business is growing fast, you’re just trying to get stuff out and...