Can you explain your business with clarity & conviction?
As founder of an early-stage startup, you’re constantly trying to get people on board with your idea: customers, investors, partners, advisors. Your business depends on it.
But you struggle to put language around your idea. You’re building this amazing product, but you can’t explain it in the simplest of terms. Instead of telling a compelling story, you fumble around with comparisons and analogies (“We’re like the Uber of loans”) while your audience struggles to get it.
Does this sound familiar?
- You have a clear vision — but when you try to explain it, it falls flat
- “Tell me about your business” is a question you’ve come to dread
- You get tongue-tied by all the information you want to convey
- You’re tired of people not getting it…or comparing your product to something unrelated
The good news is you’re in great company — most forward-thinking founders struggle to articulate their big ideas in a way that anyone can understand. I can quickly change that for you with…
The Clarity Fix for Founders
Quick impact messaging & positioning help for founders
Get an immediate a-ha on what’s holding back your pitch — and know how to fix it in this intensive 90-min consultation for founders. I’ll take the overwhelm of information out of your brain and help you clarify your product’s value and place in the world, so potential investors, customers and partners *finally* get it.
Results my clients have seen:
- Finally raising money after MONTHS of getting nos
- Received new interest from bigger investors
- Product development picked up with new clarity
- Ability to think differently about their product, market and customer
- More confidence in pitches to future partners and investors
- Renewed excitement, energy and confidence in their business
Funding is finally happening! Things are finally breaking loose. Emma, I have to say that it has been the best “bang for our buck” we have spent in years. You really are fantastic.
– Mark, Founder & CEO, Juvo
How it works
Designed for quick impact, this intensive consultation gives you fast help with your pitch and overall story, so you can capitalize on growth opportunities like raising money, attracting customers and building industry relationships.
Step 1: Fill out a detailed questionnaire
First, you’ll answer 15 questions to help me understand your current messaging struggles, product details, immediate business goals/challenges and market context. This usually takes around 30 min to complete.
Step 2: 90-min strategy session with Emma (aka the fun part)
Over Zoom conference, I’ll lead you through collaborative exercises and focused discussion around your story. We’ll delve into fun stuff like differentiation, product positioning and value proposition. We’ll also talk about you and why you’re the only founder to make this idea happen.
Step 3: Get a clear pitch
We’ll hop on another video call and I’ll give you specific messaging and positioning recommendations. You’ll get a concise pitch, including your value proposition, target audience and market position. Plus, a recording of our session together.
How long does it take?
Get clarity in 10 days, from signing up to getting your pitch. The impact of results is immediate.
Ready to get started?
The first step is for us to jump on the phone to talk through your goals, challenges and questions so we can see if we’re a good fit.
The ROI on this investment is incredibly high. Your strategic story is one of the most leveraged places you can put your resources. It is too important to not invest in.
–Whitney Chiu, Founder & CEO, Joone