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Product Storytelling: How to Balance Today’s Product with Tomorrow’s Vision

June 25 @ 12:00 pm - 1:00 pm

Are you a founder or entrepreneur who wants to tell a more compelling product story to potential customers and investors? Not sure when to talk benefits and when to sell the vision and potential?

It’s time to take action.

Get clear on how to position your product for different audiences, so your message hits home. Join messaging and positioning strategist Emma O’Brien for a workshop in breaking down the key elements of your product story.


In this small workshop, you’ll learn the keys to an effective product story, including:

  • Why your customer story isn’t your investor story
  • How to connect the dots between today’s product and its future potential
  • When to talk specifics and when to talk big picture

You’ll be guided through simple exercises and have the opportunity to get on-the-spot feedback from Emma.


This workshop is for startup founders of tech (or tech-enabled) products who want to improve their messaging for sales pitches, marketing or raising funds. Especially if your existing story feels over-complicated, confused or a little “meh”.


CENTRL Office Eastside
329 Northeast Couch Street
Portland, OR 97232 United States
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