Ben Zoldan is Founder of Storyleaders, a boutique leadership practice that helps companies create more connected, all-in cultures. Despite running a successful business for a decade, Ben struggled to explain Storyleaders in a clear and compelling way. Watch the video to hear how Ben’s business got a breakthrough with his message.
Feeling constipated with his company’s story
For 10 years, it’s been really, really hard to tell people what Storyleaders is about. It felt so big. I felt constipated, like something needed to come out of me but I was having just a hard time trying to get it out. It always showed up when I was trying to get a new website or new messaging.
Nervous about hiring a consultant for this
I’m this control freak, my company is my baby and I didn’t want anybody to mess with it. I resisted doing any kind of messaging because I feared to do the exercise at a superficial level. But working with Punchy was an exercise in getting to know who we are at our core. You can’t fake that–it was authentic and real.
Bigger story, bigger growth opportunities
The work together expanded my perception of who I am and what my potential is. Soon, I was having sales meetings at world leading organizations. That wouldn’t have happened without my new clarity and conviction of why Storyleaders exists.
Articulating a unique purpose and place in the world
We’re all purpose driven, some of us just don’t know it. And those of us who know it, don’t know how to explain it. Emma helped me find the essence of our real, true story, so we could share it with the world