“It was immediately helpful. At this stage, no founder wants to wait a month to start to see stuff. The impact was quick.”
– Mark Emery, Founder, Juvo
Mark is the founder of Juvo, a job assistance app for hourly employees. Despite having proven product-market fit, Mark struggled to get investors to see the clear potential of his business.
Fed up with investors not getting it
“I was frustrated with the lack of people getting it in meetings with investors. Some people didn’t see the problem or issues. Others thought it sounded too big, too early. And that was because I couldn’t explain what we’d done already.
Clarified the pitch, started to raise money
“Emma helped me simplify the elevator pitch and rethink the business from a bigger perspective. I used to get too tied up in everything I know and nobody cared. Emma helped bring the perspective back and help me tell a story that people actually listened to. Now, funding is finally happening! Things are finally breaking loose.”
A surprisingly therapeutic experience
“So, I’m not big on talking about Mark, but however one of the things that you helped me really realize is that JUVO right now is me, and why I’m the one to pull it off. People are looking to invest in me. Our conversation was like I was talking to a friend, and after the fact it felt therapeutic.”
Quick impact for an impatient founder
“It was an immediate a-ha for me and my team got a little more confident in me and what we’re trying to get out and do. A lot of times it seems like everything takes forever. Working with Emma had a quick impact.”
