Differentiating the leading B2B data provider

DiscoverOrg (now ZoomInfo) is the market-leading provider of B2B sales intelligence for mid-market and enterprise companies. After acquiring its closest competitor and with aggressive growth goals, DiscoverOrg was ready to differentiate its brand with new positioning, messaging, and tone of voice.

What we did

  • Company, customer & competitive research
  • Positioning & messaging strategy
  • Brand strategy
  • Brand voice development
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The messaging strategy Punchy created was something our sales and marketing could really own, and the brand voice made us stand out from the competition. Emma really “got us” from day one and nailed our positioning and messaging. I recommend Punchy to everyone.

DeAnn Poe
VP of Marketing, DiscoverOrg (now ZoomInfo)

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The messaging strategy Punchy created was something our sales and marketing could really own, and the brand voice made us stand out from the competition. Emma really “got us” from day one and nailed our positioning and messaging. I recommend Punchy to everyone.

DeAnn Poe
VP of Marketing, DiscoverOrg (now ZoomInfo)

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Leading B2B tech companies make their positioning and messaging a superpower with Punchy.