When your messaging gets better,so does your marketing

Ditch the empty corporate robot language and learn to create clear, attention-grabbing messaging with training for B2B marketing pros and teams of all sizes.

Learn by doing
(not-death-by-PowerPoint)

Work on your real-life messaging with a lively mix of instruction and exercises. You’ll learn simple, repeatable formulas and frameworks from practical examples. And you can start putting what you learn to work right away for instant ROI.

Teams

 An immersive training experience for your B2B marketing team designed to let the lessons really sink in and truly transform your company’s messaging.

Who it’s for

All your marketers! From PMMs to copywriters to content strategists to social media whizzes.

Train your team

Individuals

A cohort-based course (including live workshops, peer discussion, feedback, Q&A, and resources) for you to learn independently with like-minded B2B marketers. 

Who it’s for

Product marketers, B2B marketing pros, and tech founders. Anyone who wants to excel.

up my skills

Leaders love our training

“Punchy led our entire PMM team through an immersive, engaging and immediately actionable messaging workshop. The team was able to pick their head out of day-to-day tasks to consider, discuss and practice the messaging and storytelling skills that are at the heart of what we contribute to the business.

Whether you’re part of a newly-forming PMM team or a pack of grizzled veterans, I highly recommend giving everyone a chance to dig in on messaging the Punchy way.”

Jon Rooney
SVP Product & Solutions Marketing, New Relic

And students do, too!

“The best thing about working with Emma is her enthusiasm for helping teams write better. Before working with Punchy and Emma, my Oracle PMM team experienced challenges writing messaging for our complex products. Emma’s training helped us to remove the jargon from our product messaging and tell better product stories using simple and easy-to-understand language.

Her training program challenges you to go deep and strip away the fluff from your writing. After taking her workshop, I am a more confident product marketer.

Vanessa Lowe
Marketing Director, Oracle

Trusted by thebest and brightest

Read the case Studies

Trusted by awesome teams

Read the case Studies

Get better at messaging every week

Learn the ins and outs of positioning and messaging from our founder Emma. Punchy tips and techniques straight to your inbox.

“I love Emma's phrasing examples. As a creative person, I need to see examples of word choice and sentence construction to generate ideas for my own work. The notion that great artists steal and then reconfigure and reimagine to make it their own is exactly it. I keep all of the newsletters for exactly this purpose.”

NATALIE BURG
Product Marketing Manager, Column Software PBC

“Emma always tell me about something I can do that’s simple, achievable and effective.”

JONATHAN HEAWOOD
Executive Director, Public Interest News Foundation

"This newsletter isn’t like the others. As the name says it's to-the-point, insightful, and Emma always finds the right words to make you think."

AMELIE WINKLER
Product Marketing Manager, App Fire

“As a product marketer, That’s Punchy is my favourite newsletter. Whether it's tips on improving copy, or advice around positioning customer benefits, I really look forward to finding a Punchy newsletter in my inbox."

CAITLYN WYNN
Senior Product Marketing Manager, DiviPay

“The insight that Emma provides is gold! I have implemented nearly every thought into our newly proposed messaging blueprint.”

ERIC HOLLAND
Sales Enablement Manager, LucidLink

“Our small (but mighty!) marketing team all signed up for the newsletter a few months ago, and we LOVE it! We've just rolled out a new campaign, and used Emma’s tips to go bigger on benefits, and less is more on everything else - with great results! Thank you!”

TIMO NIEUWOUDT
Head of Marketing, Digistorm

“I can't get enough of Emma Stratton. As a Creative Lead, I often utilize the observances and tips to keep the work I do customer facing in the most powerful way possible.”

TIMOTHY JONES
Creative Director, Serta Simmons Bedding

“I love Emma’s newsletter! As a solo Product Marketer in their very first role in PM, Emma’s newsletter has shaped the way I'm able to communicate value efficiently internally and to customers. She’s shown me effective ways to hone my messaging craft - thank you!“

ALFIE GARDNER
Product Marketing Manager, HowNow

“Emma helps people write copy that's real, relevant and, yes ... punchy. Because of her newsletter, I've got tools that help me use less jargon, rely less on filler words and do away with my nagging need to use the passive voice. TYSM. ”

LUKE REYNEBEAU
VP of Marketing, Sales Assembly

“My day can get so packed, tactical and wordsmithed, so the That's Punchy newsletter is a lovely little moment that pulls me out of the depths of the day and brings me back to what matters (and energizes me) the most.”

KRISTEN DITSCH
Head of Product Marketing, Workato

“I love Emma’s newsletter and her insights on LinkedIn. In particular, Emma’s insights have consistently challenged and helped me to ditch the jargon despite working in a complex B2B healthtech setting.”

LOUISA IVE
Senior Product Marketing Manager, Patchwork

“Emma's newsletter is the highlight of my inbox. I have 10 years of messaging experience and still I learn a new tip every single time I read it. It's the most reliable source of actionable messaging and positioning strategy insights I've come across. Absolutely well done!”

CAIT GOSSERT
Senior Manager, PwC

Get better at messaging today

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