When your messaging gets better,so does your marketing

Ditch the empty corporate robot language and learn to create clear, attention-grabbing messaging with training for B2B marketing pros and teams of all sizes.

Learn by doing

Work on your real-life messaging with a lively mix of instruction and exercises. You’ll learn simple, repeatable formulas and frameworks from practical examples. And you can start putting what you learn to work right away for instant ROI.


 An immersive training experience for your B2B marketing team designed to let the lessons really sink in and truly transform your company’s messaging.

Who it’s for

All your marketers! From PMMs to copywriters to content strategists to social media whizzes.


A cohort-based course (including live workshops, peer discussion, feedback, Q&A, and resources) for you to learn independently with like-minded B2B marketers. 

Who it’s for

Product marketers, B2B marketing pros, and tech founders. Anyone who wants to excel.

Trusted by thebest and brightest

Trusted by awesome teams

Get better at messaging every week

Learn the ins and outs of positioning and messaging from our founder Emma. Punchy tips and techniques straight to your inbox.

Get better at messaging today