Grab your buyer's attention with a clear and human message

Positioning and messaging development for growth-stage
and established B2B tech companies.

Get the messaging strategy to hit your growth goals

Positioning and messaging a fast-growing tech company has lots of challenges. We help you solve them, so you can stand out and sell more.

Align your team at light speed

Reaching internal alignment can be tough (maybe even impossible). Get a third-party expert to take it off your plate and nail it. After all, this is all we do.

Rally your team behind a consistent message

Get your growing marketing and sales team telling the same clear story that can keep up as you scale.

Tell a unique (and un-copyable) story

Competitors can’t copy and paste an authentic message. Stand out from the white noise everyone else is making and tell the story only you can own.

Position your ever-evolving solution

Solutions evolve, opportunities emerge, priorities shift and buyers change. That’s growth! Get a messaging strategy that supports it.

Get outta features and functionality (and into value)

Talking about features makes you sound like everyone else. Paint a bigger picture with value-driven messaging buyers connect with.

Put your solution in the right category

Should you create a category? Maybe – or maybe not. We’ll help you find the right answer based on your goals, your market, and where you’re headed.

A messaging process for fast-moving companies like yours

Let us do the heavy lifting while you supply valuable input.

Uncover hidden messaging gems

The best strategy is rooted in research, and we dig right in. We talk to your leadership, interview customers, and scope out the competition to find the best ingredients for a successful message.

  • Competitive analysis
  • Stakeholder perspectives
  • Customer interviews

Get your team on board

Messaging without buy-in never takes off. So we guide your team through two collaborative workshops to make sure everyone aligns with the “why” behind your new strategy.

  • Findings & opportunities
  • Messaging exercises
  • Strategic alignment

Create your awesome messaging

We carefully craft your new positioning and messaging strategy and wrap it all up into a super-spiffy guide. You even get copy examples to use as a swipe file anytime you need just the right words.

  • Category & positioning
  • Messaging strategy
  • Copy examples

Why clients 💜 us

Working with Punchy was a treat, but most importantly it drove results. As a product marketing and exec team, we had a ton of good ideas, but we were struggling to narrow them down. Emma’s guidance and approach pushed us to focus and helped us put a stake in the ground around category and positioning. The messaging was delivered in a way that we were able to instantly action it. We added it into executive pitches and ran with it straight away. The positioning, narrative, and benefits are the foundation of our messaging strategy a year later.

Julie Szatar
Head of Product Marketing, Loom

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Working with Punchy was a treat, but most importantly it drove results. As a product marketing and exec team, we had a ton of good ideas, but we were struggling to narrow them down. Emma’s guidance and approach pushed us to focus and helped us put a stake in the ground around category and positioning. The messaging was delivered in a way that we were able to instantly action it. We added it into executive pitches and ran with it straight away. The positioning, narrative, and benefits are the foundation of our messaging strategy a year later.

Julie Szatar
Director of Product Marketing, Loom

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Trusted by B2B tech go-getters like you

Trusted by awesome teams

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Nail your message.

Nab more customers.

Show your buyers you get them with messaging that speaks their language.