Your story is your strategy
Some people view messaging as branding or a tagline. I see messaging as a core driver of any growth-focused business…but only if it does these 3 things:
1. Speaks your customer’s language (not yours)
Your internal jargon is like kryptonite to comprehension — you need to get out of your features and into your customer’s shoes.
2. Conveys your deeper purpose
Your purpose is your differentiator – it’s how you tell a big story even if your product hasn’t launched yet.
3. Inspires clarity & conviction
When you’re clear on your strategy and vision, possibilities break loose. People get aligned. Decisions become clear — it’s energizing stuff.
I’ve helped many founders & CEOs see their company and product story in a new light to raise money, grow their customers and expand into new markets.
Here’s how we could work together…
A 6-week messaging & positioning transformation
In 6-weeks, clarify your brand and product messaging to differentiate your company and support growth goals. Through 1-on-1 consultation, customer and market insights, and a powerful team workshop, my premiere program helps fast-moving companies quickly establish their most compelling product positioning and message to support growth goals.
The Clarity Fix for Founders
Quick impact messaging & positioning help for founders
Get an immediate a-ha on what’s holding back your pitch — and know how to fix it in this intensive 90-min consultation for founders. I’ll take the overwhelm of information out of your brain and help you clarify your product’s value and place in the world, so potential investors, customers and partners *finally* get it.
Working with Emma brought our team together and made everybody think differently about our story. Her exercises got us out of the day-to-day stuff and helped us distill what our messaging needs to be. To this day, it was one of my favorite experiences.
– Bryan Dori, CEO, Archer