#10 | Jeffrey Vocell, Iterable

Every product launch has to land. The stakes are high for product marketers and the pressure is real. 

That’s when you REALLY want messaging research in your corner saying: “We prepared for this. We got this!”

Because without understanding exactly how customers are using your product, how it fits into their day, and the true value it offers, your messaging could fall flat. 

The awesome Jeffrey Vocell has seen his fair share of launches in 11 years as a PMM. In this episode, he shares his approach on how to nail every one, as well as some, plus his approach to creating better personas. 

Watch the episode

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