#11 | Judy Abad

With spells at WhatsApp, Slack, Instagram and Facebook, Judy Abad’s resume reads like an iPhone home screen. 😉

She knows what serious demand feels like — the twists, the turns, the thrills — and it’s given her a unique perspective on taking popular products with clearly-defined users to a wider global audience in a short amount of time. 

In this episode, Judy talks about how to broaden your message to go enterprise and expand into new verticals, regions and audiences. 

I love how her experience at the biggest names in global tech is still incredibly relevant for startups of all shapes and sizes, and you will too.

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