#13 | Savita Kini, Cisco

At what stage of product development should product marketing be brought in? 

When should you start creating and testing messaging for a new product?

Savita Kini, Director of Product Marketing at Speech A, Cisco, has worked in engineering and marketing at companies of all shapes and sizes.

And she believes both sides should begin the product innovation journey together. 

In this episode, Savita explains why having marketing’s influence from the get go makes for the creation of a better product. 

Watch the episode

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