#14 | JD Prater, AWS

It’s one thing to get asked to position and message a small new feature. 

But what do you do when the CRO asks you to lead the charge on new positioning, messaging and competitive differentiation for the entire company? In your first few months on the job?

First, you jump up and down with excitement. (Because this is a product marketer’s dream, right?) 

Second, you get out there and research (like you’ve never researched before) and bust your ass for weeks on end to get it right.

In this episode, JD Prater, Global Head of Product Marketing at AWS Activate, tells the story of his meatiest messaging initiative during his time at Quora.

Spoiler alert: There were thrills, breakthroughs and head nods 🙂

Watch the episode

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