#16 | Indy Sen, Matterport
Messaging should be like an API inside your company – a living, breathing narrative that any team or region can plug into and get what they need.
That’s how messaging becomes a multiplier inside an organization.
Indy Sen, VP Product Marketing at Matterport, is full of clever messaging analogies like this one. (You’ll definitely want to borrow a few.)
In this episode, Indy shares stories from his time at companies like Salesforce, Google and Mulesoft, including:
— How simple, fresh messaging can come straight from your customer’s mouth.
— How to nail down your positioning with a classic template.
— Why you should balance “learning and earning” in your product marketing career journey.
There’s even a lesson in product narratives from the movie ‘Godzilla vs Kong.’
Watch the episode
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