#17 | Andrew Stinger, Coda
“Your job communicating isn’t done until you’ve been understood.”
Words. To. Live. By. 🙌
Just because you’ve put a message out there to your team — on a deck, a doc, an email — doesn’t mean you’ve effectively communicated the idea.
You have to consider different communication needs, different audiences, and different contexts.
That’s how Andrew Stinger, Corporate & Product Marketing Lead at Coda, approaches internal and external messaging.
It’s not a one-and-done thing, but an ongoing process of feedback, iteration and refinement.
In this episode, Andrew shares amazing stories from his time at Google, YouTube, Facebook, Instagram and Coda about:
— How even a smart headline can falter without the right context
— Why every new message is a test, from a sales conversation to a blog post
— Why getting bored of hearing your message is a good thing
Andrew’s pure joy and passion for product marketing shines through this interview (and there’s even a cameo from his dog, Trousers 😊).
Watch the episode
Get better at messaging every week
Learn the ins and outs of positioning and messaging from our founder Emma. Punchy tips and techniques straight to your inbox.
“I love Emma's phrasing examples. As a creative person, I need to see examples of word choice and sentence construction to generate ideas for my own work. The notion that great artists steal and then reconfigure and reimagine to make it their own is exactly it. I keep all of the newsletters for exactly this purpose.”
Product Marketing Manager, Column Software PBC
Executive Director, Public Interest News Foundation
"This newsletter isn’t like the others. As the name says it's to-the-point, insightful, and Emma always finds the right words to make you think."
Product Marketing Manager, App Fire
Senior Product Marketing Manager, DiviPay
Sales Enablement Manager, LucidLink
Head of Marketing, Digistorm
“I can't get enough of Emma Stratton. As a Creative Lead, I often utilize the observances and tips to keep the work I do customer facing in the most powerful way possible.”
Creative Director, Serta Simmons Bedding
“I love Emma’s newsletter! As a solo Product Marketer in their very first role in PM, Emma’s newsletter has shaped the way I'm able to communicate value efficiently internally and to customers. She’s shown me effective ways to hone my messaging craft - thank you!“
Product Marketing Manager, HowNow
VP of Marketing, Sales Assembly
“My day can get so packed, tactical and wordsmithed, so the That's Punchy newsletter is a lovely little moment that pulls me out of the depths of the day and brings me back to what matters (and energizes me) the most.”
Head of Product Marketing, Workato
“I love Emma’s newsletter and her insights on LinkedIn. In particular, Emma’s insights have consistently challenged and helped me to ditch the jargon despite working in a complex B2B healthtech setting.”
Senior Product Marketing Manager, Patchwork
“Emma's newsletter is the highlight of my inbox. I have 10 years of messaging experience and still I learn a new tip every single time I read it. It's the most reliable source of actionable messaging and positioning strategy insights I've come across. Absolutely well done!”
Senior Manager, PwC