#18 | Kevin Garcia, Retool
Research does more than just inform product positioning and messaging — it helps build conviction around how to move forward as a company.
The key is to ask specific and nuanced questions; listen to what the research is telling you; and pivot accordingly.
In this episode, Kevin Garcia, Head of Product Marketing at Retool, offers awesome advice on how to approach research with an open mind and rigorous practices like:
— How to define the scope of your research based on time, goals and priorities.
— Why you should always connect research findings to business value.
— And a simple weekly habit to build your customer intuition over time.
Kevin’s background in Cognitive Science gives him a wonderfully scientific — yet simple — approach to tackling research, and you’ll want to hear what he has to say.
Watch the episode
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