#2 | Sarah Lambert, Oracle

Talking to your customers about their challenges – and diving deep into how they make them feel – is an incredible way to test your messaging.

The key is to be subtle about the testing part.

In this episode of Adventures In Messaging, Sarah Lambert, Director, HCM Product Marketing at Oracle, shares how user groups can be an amazing resource for messaging feedback. Plus, three other ways to create a solid research mix to inform your new messaging.

Sarah also gives amazing advice to up-and-coming PMMs on how to reframe messaging feedback, so it doesn’t feel personal.

Watch the episode

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