#22 | Jeff Beckham, Mixpanel

This may sound like heresy, but there are times when speaking to high-level business value isn’t necessarily the best way to go.

Like when your buyer isn’t responsible for those top-level business metrics.

Or when messages like “reduce costs” or “increase revenue” are a dime a dozen in your space.

In this episode of Adventures in Messaging, Jeff Beckham, Head of Product Marketing at Mixpanel, shares advice on how to message your product’s true differentiation, including:

— How use cases can help your product stand out in crowded markets

— Hitting the sweet spot between features and business value in your messaging

— When to break the “never use acronyms” rule

I love Jeff’s strong opinions on messaging, including several marketing phrases that simply need to go. 

Watch the episode

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