#22 | Jeff Beckham, Mixpanel
This may sound like heresy, but there are times when speaking to high-level business value isn’t necessarily the best way to go.
Like when your buyer isn’t responsible for those top-level business metrics.
Or when messages like “reduce costs” or “increase revenue” are a dime a dozen in your space.
In this episode of Adventures in Messaging, Jeff Beckham, Head of Product Marketing at Mixpanel, shares advice on how to message your product’s true differentiation, including:
— How use cases can help your product stand out in crowded markets
— Hitting the sweet spot between features and business value in your messaging
— When to break the “never use acronyms” rule
I love Jeff’s strong opinions on messaging, including several marketing phrases that simply need to go.
Watch the episode
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