#25 | Jack Wei, SmartRecruiters

When writing messaging, the natural reflex is to start with what’s so great about your product. (Especially when you know how amazing it is.)

The trick is to consciously step back and start with the bigger picture.

Why does your product matter to your audience? Why should they even care?

Answer these first, then you can get into what they’ll experience and the outcomes.

In this episode of Adventures In Messaging, Jack Wei, Senior Director Product Marketing at SmartRecruiters, gives great advice on how to crystallize your messaging, including:

— How to get out of the weeds (and your own head!) when writing messaging

— The importance of feedback throughout the process

— Why sometimes you need to walk away from your draft and give it a few days

Watch the episode

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