#3 | Ajit Ghuman, Narvar

You’d think a solid ROI calculator could convince people to buy.

But most purchases aren’t based on rational facts and figures – they’re based on how your prospect feels.

That’s why pathos – evoking emotions in your audience – is a key part of messaging. Your buyer’s emotions drive the discussions and urgency during sales cycles.

In this episode of Adventures In Messaging, Ajit Ghuman, Head of Product Marketing at Narvar, talks about the emotional side of messaging and how to strike a chord with your customer, as well as the power of developing a holistic, cross-company view as a product marketer.

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