#4 | Kristen Ribero, Handshake
There are many things to learn about messaging: value props, product pillars, proof points, etc.
But the secret to great messaging isn’t in a framework. It’s about keeping it real and simple for your customers.
In this episode of Adventures In Messaging, Kristen Ribero, Head of Brand & Corporate Marketing at Handshake, gives practical tips on how to create simpler messaging, from avoiding fancy words to tapping into your customer’s language.
She also shares why every team – not just the PMMs – should own the company messaging, and some incredible career advice.
Watch the episode
![New-Project-26 (1) (3)](https://punchy7.wpengine.com/wp-content/uploads/2022/08/New-Project-26-1-3.png)
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