#5 | Steve Feyer, Eightfold.ai

It’s easy to play it safe with messaging and say what everyone else is saying. (LOTS of companies do it.)

But safe messaging gets ignored. 

If you want to grab people’s attention, your messaging needs to go out on a limb and say something different. 

In this episode, Steve Feyer, Director of Product Marketing at Eightfold.ai, discusses why messaging needs to excite your buyers and make them think. That’s the key to meaningful messaging.

Steve inspires marketers to be bold (even a tad controversial!) to help their products stand out in noisy, crowded markets.

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