#8 | Jon Rooney, Oracle
Think of messaging as draft and hypothesis. Something to stress test and poke holes in. Something to iterate and add rigor to.
Not something to just fall in love with inside the building.
“It’s a discipline. It’s not ad hoc. It’s not a fire drill. And so if you build it like a machine, you will get the benefits of it.”
Jon Rooney is a veteran product marketer in enterprise software (Microsoft, Splunk, New Relic) and the newly minted GVP, Industry Marketing, at Oracle.
In this episode, Jon shares the “four gauntlets” he runs messaging through to create something truly great.
Tons of awesome practical advice in this one from a man who’s been there, done it, and keeps on doing it. And he’s smart and hilarious, too.
Watch the episode
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