#9 | Sarah Din, Unbabel

Subjectivity bleeds into a lot of messaging development. 
“I don’t like this word.”
“I think we should say this instead.”
“What about ‘accelerate growth’?”
Opinions are everywhere. And while they’re valuable, they can also derail the process that leads to GOOD messaging. 
It’s a challenge that Sarah Din, VP of Product Marketing at Unbabel, knows well. 
Here, Sarah offers awesome, detailed advice on how to navigate subjectivity and get buy-in by rooting your strategy in research and testing.

This and so much more PMM gold in this episode. 

Watch the episode

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