Coming September 18: Make It Punchy
Get Emma’s step-by-step process for writing clear and compelling B2B messaging for your tech product or company.
Smart and deeply practical. This book is a gem for anyone looking to up their messaging game.
April Dunford, Author of Obviously Awesome and Sales Pitch
Sell your tech (without getting technical).
B2B technology marketing is confusing buyers with technical jargon and drowning them in meaningless buzzwords that leave them overwhelmed (and not all that interested in buying). When everyone’s using the same tired lingo, how do you cut through the noise and show buyers your value? You get punchy.
In Make It Punchy, tech messaging expert Emma Stratton shows you how and why you need to leave all the tech talk behind. You’ll learn to use language that resonates on a human level and to show buyers how your technology can solve their problems.
This practical guide is full of helpful frameworks and real-world examples that break down the process of B2B messaging step by step. With Make It Punchy, you’ll get proven techniques to share a simple, concise story about your tech solution with buyers — and finally stand out from the competition.
Your trusty guide to tackle any messaging challenge
Learn how to write punchy messaging that clicks with your target customers.
Part 1
Strategize
Everyone wants to stand out in the market.
But where do you start? And how do you figure out the most important things to focus on?
Narrow in on your buyers, understand what really motivates them, and connect them to your product’s unique qualities.
Part 2
Write
The fun part!
Get my most effective formulas, tips, and techniques to conquer the blank page and get a good working draft of your value proposition and benefits (with minimal drama).
And master how to revise and edit your writing until it’s as punchy as can be.
Part 3
Implement
There are zillions of messaging documents gathering dust on drives around the world. Why? Because without an inclusive approach to messaging development, it’s just words on a page. Take your team through the Punchy process to get buy-in, alignment, and (crucially) adoption.
About the author,
Emma Stratton
Emma is a leading expert in messaging and positioning for B2B tech, having guided over 100 of the world’s best and brightest high-growth companies to market-winning strategies.
She’s also trained more than 1000 B2B marketers from top tech teams to create clear, simple, human messaging that stands out (and kicks ass).
Get in touch
For all your training, consulting, and speaking needs.