Post-M&A strategy for a high-growth cloud training platform

A Cloud Guru is the largest cloud computing training company in the world. After acquiring its closest competitor, ACG wanted to cement its market leadership with enhanced global messaging strategy that resonated with both of its audiences: individual end-users and B2B enterprise buyers.

What we did

  • Brand study
  • Company, customer & competitive analysis
  • Positioning & messaging strategy
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A lot of consultancies out there can do research and explain the data. What sets Punchy apart is their ability to articulate simply what that data actually means to you as a business. Punchy’s passion for the customer voice and ability to understand the nuances of different people in diverse industries — their motivations and needs — is powerful and rare.

Katie Bullard
President, A Cloud Guru

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A lot of consultancies out there can do research and explain the data. What sets Punchy apart is their ability to articulate simply what that data actually means to you as a business. Punchy’s passion for the customer voice and ability to understand the nuances of different people in diverse industries — their motivations and needs — is powerful and rare.

Katie Bullard
President, A Cloud Guru

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Leading B2B tech companies make their positioning and messaging a superpower with Punchy.