New narrative for the #1 in video messaging
Loom is the top video messaging tool and a story of explosive product-led success. As a newly minted unicorn with a $1.5BN valuation, Loom needed to clearly stake their claim in async work and nail down a company narrative.
What we did
- Company, customer & competitive analysis
- Positioning & messaging strategy
Working with Punchy was a treat, but most importantly it drove results. As a product marketing and exec team, we had a ton of good ideas, but we were struggling to narrow them down. Emma’s guidance and approach pushed us to focus and helped us put a stake in the ground around category and positioning. The messaging was delivered in a way that we were able to instantly action it. We added it into executive pitches and ran with it straight away. The positioning, narrative, and benefits are the foundation of our messaging strategy a year later.
Julia Szatar
Director of Product Marketing, Loom
Working with Punchy was a treat, but most importantly it drove results. As a product marketing and exec team, we had a ton of good ideas, but we were struggling to narrow them down. Emma’s guidance and approach pushed us to focus and helped us put a stake in the ground around category and positioning. The messaging was delivered in a way that we were able to instantly action it. We added it into executive pitches and ran with it straight away. The positioning, narrative, and benefits are the foundation of our messaging strategy a year later.
Julia Szatar
Director of Product Marketing, Loom
Leading B2B tech companies make their positioning and messaging a superpower with Punchy.