Must-have messaging strategy for enterprise buyers

Miro is a leading visual collaboration platform, loved by product and design teams everywhere. The shift to working at home turned their audience from consumer licenses to enterprise sales overnight. Miro needed to prove they were ready for enterprise users with a new positioning and messaging strategy.

What we did

  • Company, customer & competitive research
  • Positioning & messaging strategy
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We were experiencing huge demand for our platform. Punchy came in at a crucial time to help differentiate our Enterprise positioning and level up the messaging in support of a new GTM strategy. Emma is a great partner and makes the complicated look simple.

Melissa Halim
Head of GTM Product Marketing, Miro

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We were experiencing huge demand for our platform. Punchy came in at a crucial time to help differentiate our Enterprise positioning and level up the messaging in support of a new GTM strategy. Emma is a great partner and makes the complicated look simple.

Melissa Halim
Head of GTM Product Marketing, Miro

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Leading B2B tech companies make their positioning and messaging a superpower with Punchy.