by Tom | Oct 2, 2018 | Blog, Brand Messaging
5 common naming mistakes (& how to avoid them) Coming up with your next great company or product name can be hard. Especially when you embark on the journey with a group of colleagues who care deeply about it. That’s because the naming process is only partly...
by Tom | Sep 15, 2018 | Blog, Brand Messaging, Messaging Strategy
3 essential ingredients of a punchy brand message There’s nothing deadlier to your marketing than a weak brand message. Product features all over the place, no clear customer benefit, buzz words a-go-go…this is the recipe for disappearing in a crowded market. Yet so...
