by Tom | Mar 3, 2023 | Blog, Brand Messaging, Messaging Strategy, Product Messaging
5 ways you can refine B2B tech messaging It might sound easy to refine B2B tech messaging, but creating a clear message can be tougher than you think. It’s your company – your baby – and you’re ready to tell everyone everything about it. But to reach busy B2B...
by Tom | Mar 3, 2023 | Blog, Brand Messaging, Exercises, Messaging Strategy, Product Messaging
3 simple exercises to strengthen B2B messaging When you want to strengthen B2B messaging, you might sit your whole team down and start throwing out your best features and benefits. You get them all on the whiteboard and start throwing them on your website and in your...
by Tom | Mar 3, 2023 | Blog, Brand Messaging, Messaging Strategy
Blog post title goes here When you know your company better than anyone, it’s hard to explain what you do in a way that truly matters to someone else. It’s called the curse of knowledge – and it totally kills your message. The problem is rampant in B2B tech...
by Tom | Dec 20, 2019 | Blog, Brand Messaging, Messaging Strategy
Why your company needs Meaningful Messaging “How do we differentiate our messaging when everyone in our space says the same thing?” It’s a question that every product marketer has asked at some point. And with good reason. There’s so much competition. So much noise....
by Tom | Dec 1, 2019 | Blog, Brand Messaging, Messaging Strategy
The secret to great B2B messaging? Customer interviews! I recently helped a startup in the HR tech space with their B2B messaging strategy. In our strategy session, the team told me that “ease” was the core value of their product. They had built the platform to be...
by Tom | Nov 15, 2019 | Blog, Brand Messaging, Messaging Strategy
How to write B2B messaging that connects with customers There are only two types of messaging: the kind that gets read and the kind that gets ignored. There’s really no in-between. That’s why it’s critical to create a messaging strategy that resonates with your target...