Build a more human message without jargon

Find out why jargon doesn’t bring your buyers closer—and how to stop using it.

Jargon is hard to define, but once you get used to looking for it, you can’t ever un-see it again. In our ebook, How To (Finally) Break Up with Jargon, you’ll find out how to train yourself to stop using it and bring the rest of your company along with you.

You’ll learn:

• The four types of jargon and why they don’t work
• What to do if your customer (or your boss) seems to love it
• Why human-centered messaging does the trick instead
• Four ways to leave jargon behind forever