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“I love Emma’s phrasing examples. As a creative person, I need to see examples of word choice and sentence construction to generate ideas for my own work. The notion that great artists steal and then reconfigure and reimagine to make it their own is exactly it. I keep all of the newsletters for exactly this purpose.”

“As a product marketer, That’s Punchy is my favourite newsletter. Whether it’s tips on improving copy, or advice around positioning customer benefits, I really look forward to finding a Punchy newsletter in my inbox.”

“Our small (but mighty!) marketing team all signed up for the newsletter a few months ago, and we LOVE it! We’ve just rolled out a new campaign, and used Emma’s tips to go bigger on benefits, and less is more on everything else – with great results! Thank you!”

“I can’t get enough of Emma Stratton. As a Creative Lead, I often utilize the observances and tips to keep the work I do customer facing in the most powerful way possible.”

“Emma’s content never fails to make me feel SEEN. I’ve shared so much of her wisdom in our team’s Slack. There are only two email newsletters I stay subscribed to, and Punchy is one of them. If you’re in B2B tech and you have anything to do with messaging or positioning, you need to sign up. Whether you’re in leadership, marketing, sales, sales dev, product, or another area—regularly reading Emma’s content is one of the best ways to make sure you’re continually upping your game.”

“My day can get so packed, tactical and wordsmithed, so the That’s Punchy newsletter is a lovely little moment that pulls me out of the depths of the day and brings me back to what matters (and energizes me) the most.”