by Tom | May 15, 2019 | Blog, Brand Messaging, Insights, Messaging Strategy, Positioning
Scrap the pitch deck template I recently met a founder who was tearing his hair out after a string of unsuccessful meetings with investors. For privacy, I’ll call him Jim. “They’re not getting it,” he told me. “The opportunity is so [bleep]-ing obvious and I can’t...
by Tom | Apr 15, 2019 | Blog, Insights, Messaging Strategy, Positioning
Even robo-investing can be human with a good story I’ll admit it: every now and then, I come across messaging on a website that makes me jealous I didn’t write it myself. Like this about page from Wealthfront, a leader in robo-investing and financial planning. Despite...
by Tom | Nov 2, 2018 | Blog, Brand Messaging, Exercises, Messaging Strategy
A brand messaging cheat sheet for more consistency The secret to effective brand messaging is simple: consistency. That’s hard to pull off with so many channels and marketing initiatives out there. When business is growing fast, you’re just trying to get stuff out and...
by Tom | Sep 15, 2018 | Blog, Brand Messaging, Messaging Strategy
3 essential ingredients of a punchy brand message There’s nothing deadlier to your marketing than a weak brand message. Product features all over the place, no clear customer benefit, buzz words a-go-go…this is the recipe for disappearing in a crowded market. Yet so...