Build your team's messaging skillsand have fun doing it

Punchy messaging training for B2B marketing teams of all sizes.

Messaging made easy – for everyone

Think you need to be Hemingway to write great messaging? Think again. While nobody’s born knowing how to write clear and compelling messaging, anyone can learn.

Our Punchy Messaging™ Training makes it a snap to write tight, value-driven messaging that boosts your team’s confidence and cuts down on revisions and re-writes. We break writing down into fun, bite-sized lessons your team can pick up quickly (and maybe even enjoy).

The result is messaging that gets buyers’ attention and a team that feels good about their skills.

Who it’s for

Punchy Messaging™ Training is for B2B marketing teams who want to create clear and compelling messaging strategies for their products and solutions.

  • We help you:
  • Build a messaging dream team (so you don't need to hire a snazzy consultancy like Punchy) 😉
  • Standardize a messaging best practice across your organization
  • Kill never-ending revisions and massive comment strings by nailing messages the first time
  • Boost your team’s writing confidence (right away) with skills they’ll be proud to show off

Team training

FOR GROWING TEAMS (UP TO 20)

Our flagship training gives you a start-to-finish process for creating your messaging strategy. You’ll get a mix of on-demand lessons and live, interactive workshops with a messaging coach and support.

Enterprise team training

FOR LARGE TEAMS (20+ PEOPLE)

Scale everyone’s messaging skills across your business. We’ll create a custom curriculum for your company that meets your specific goals and applies lessons directly to your products. You’ll get a mix of live, interactive coaching and an on-demand course.

Private workshops & talks

Half-day live, interactive sessions that focus on your messaging challenge. With fun and engaging exercises, we’ll energize your group and help you generate fresh ideas. Great for off-site meetings and team-building events.

What your team will learn

Our training features the Punchy Messaging Framework – a simple, step-by-step process for creating a messaging strategy. Apply the framework to anything your team needs to message: companies, products, platforms, personas — you name it.

  • Your team will learn how to:
  • Connect to the real reasons people buy
  • Articulate your solution’s unique value and differentiation
  • Craft benefits and value propositions that resonate
  • Write messaging that’s clear and compelling

Leaders love our training techniques

Punchy led our entire PMM team through an immersive, engaging and immediately actionable messaging workshop. The team was able to pick their head out of day-to-day tasks to consider, discuss and practice the messaging and storytelling skills that are at the heart of what we contribute to the business.

Whether you’re part of a newly-forming PMM team or a pack of grizzled veterans, I highly recommend giving everyone a chance to dig in on messaging the Punchy way.

Jon Rooney
SVP Product & Solutions Marketing, New Relic

And students do, too!

The best thing about working with Emma is her enthusiasm for helping teams write better. Before working with Punchy and Emma, my Oracle PMM team experienced challenges writing messaging for our complex products. Emma’s training helped us to remove the jargon from our product messaging and tell better product stories using simple and easy-to-understand language. Her training program challenges you to go deep and strip away the fluff from your writing. After taking her workshop, I am a more confident product marketer. Vanessa Lowe Marketing Director, Oracle

Leaders love our training techniques

Punchy led our entire PMM team through an immersive, engaging and immediately actionable messaging workshop. The team was able to pick their head out of day-to-day tasks to consider, discuss and practice the messaging and storytelling skills that are at the heart of what we contribute to the business.

Whether you’re part of a newly-forming PMM team or a pack of grizzled veterans, I highly recommend giving everyone a chance to dig in on messaging the Punchy way.

Jon Rooney
SVP Product & Solutions Marketing, New Relic

And students do, too!

The best thing about working with Emma is her enthusiasm for helping teams write better. Before working with Punchy and Emma, my Oracle PMM team experienced challenges writing messaging for our complex products. Emma’s training helped us to remove the jargon from our product messaging and tell better product stories using simple and easy-to-understand language. Her training program challenges you to go deep and strip away the fluff from your writing. After taking her workshop, I am a more confident product marketer. Vanessa Lowe Marketing Director, Oracle

Trusted by awesome teams

Trusted by awesome teams

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