Build your team's messaging skillsand have fun doing it
Punchy messaging training for B2B marketing teams of all sizes.
Messaging made easy – for everyone
Think you need to be Hemingway to write great messaging? Think again. While nobody’s born knowing how to write clear and compelling messaging, anyone can learn.
Our Punchy Messaging™ Training makes it a snap to write tight, value-driven messaging that boosts your team’s confidence and cuts down on revisions and re-writes. We break writing down into fun, bite-sized lessons your team can pick up quickly (and maybe even enjoy).
The result is messaging that gets buyers’ attention and a team that feels good about their skills.
Who it’s for
Punchy Messaging™ Training is for B2B marketing teams who want to create clear and compelling messaging strategies for their products and solutions.
- We help you:
- Build a messaging dream team (so you don't need to hire a snazzy consultancy like Punchy) 😉
- Standardize a messaging best practice across your organization
- Kill never-ending revisions and massive comment strings by nailing messages the first time
- Boost your team’s writing confidence (right away) with skills they’ll be proud to show off
Team training
FOR GROWING TEAMS (UP TO 20)
Our flagship training gives you a start-to-finish process for creating your messaging strategy. You’ll get a mix of on-demand lessons and live, interactive workshops with a messaging coach and support.
Enterprise team training
FOR LARGE TEAMS (20+ PEOPLE)
Scale everyone’s messaging skills across your business. We’ll create a custom curriculum for your company that meets your specific goals and applies lessons directly to your products. You’ll get a mix of live, interactive coaching and an on-demand course.
Private workshops & talks
Half-day live, interactive sessions that focus on your messaging challenge. With fun and engaging exercises, we’ll energize your group and help you generate fresh ideas. Great for off-site meetings and team-building events.
What your team will learn
Our training features the Punchy Messaging™ Framework – a simple, step-by-step process for creating a messaging strategy. Apply the framework to anything your team needs to message: companies, products, platforms, personas — you name it.
- Your team will learn how to:
- Connect to the real reasons people buy
- Articulate your solution’s unique value and differentiation
- Craft benefits and value propositions that resonate
- Write messaging that’s clear and compelling
Leaders love our training techniques
Punchy led our entire PMM team through an immersive, engaging and immediately actionable messaging workshop. The team was able to pick their head out of day-to-day tasks to consider, discuss and practice the messaging and storytelling skills that are at the heart of what we contribute to the business.
Whether you’re part of a newly-forming PMM team or a pack of grizzled veterans, I highly recommend giving everyone a chance to dig in on messaging the Punchy way.
Jon Rooney
SVP Product & Solutions Marketing, New Relic
And students do, too!
Vanessa Lowe
Marketing Director, Oracle
Leaders love our training techniques
Punchy led our entire PMM team through an immersive, engaging and immediately actionable messaging workshop. The team was able to pick their head out of day-to-day tasks to consider, discuss and practice the messaging and storytelling skills that are at the heart of what we contribute to the business.
Whether you’re part of a newly-forming PMM team or a pack of grizzled veterans, I highly recommend giving everyone a chance to dig in on messaging the Punchy way.
Jon Rooney
SVP Product & Solutions Marketing, New Relic
And students do, too!
Vanessa Lowe
Marketing Director, Oracle
Trusted by awesome teams
Trusted by awesome teams
Get better at messaging every week
Learn the ins and outs of positioning and messaging from our founder Emma. Punchy tips and techniques straight to your inbox.
“I love Emma's phrasing examples. As a creative person, I need to see examples of word choice and sentence construction to generate ideas for my own work. The notion that great artists steal and then reconfigure and reimagine to make it their own is exactly it. I keep all of the newsletters for exactly this purpose.”
NATALIE BURG
Product Marketing Manager, Column Software PBC
JONATHAN HEAWOOD
Executive Director, Public Interest News Foundation
"This newsletter isn’t like the others. As the name says it's to-the-point, insightful, and Emma always finds the right words to make you think."
AMELIE WINKLER
Product Marketing Manager, App Fire
CAITLYN WYNN
Senior Product Marketing Manager, DiviPay
ERIC HOLLAND
Sales Enablement Manager, LucidLink
TIMO NIEUWOUDT
Head of Marketing, Digistorm
“I can't get enough of Emma Stratton. As a Creative Lead, I often utilize the observances and tips to keep the work I do customer facing in the most powerful way possible.”
TIMOTHY JONES
Creative Director, Serta Simmons Bedding
“I love Emma’s newsletter! As a solo Product Marketer in their very first role in PM, Emma’s newsletter has shaped the way I'm able to communicate value efficiently internally and to customers. She’s shown me effective ways to hone my messaging craft - thank you!“
ALFIE GARDNER
Product Marketing Manager, HowNow
LUKE REYNEBEAU
VP of Marketing, Sales Assembly
“My day can get so packed, tactical and wordsmithed, so the That's Punchy newsletter is a lovely little moment that pulls me out of the depths of the day and brings me back to what matters (and energizes me) the most.”
KRISTEN DITSCH
Head of Product Marketing, Workato
“I love Emma’s newsletter and her insights on LinkedIn. In particular, Emma’s insights have consistently challenged and helped me to ditch the jargon despite working in a complex B2B healthtech setting.”
LOUISA IVE
Senior Product Marketing Manager, Patchwork
“Emma's newsletter is the highlight of my inbox. I have 10 years of messaging experience and still I learn a new tip every single time I read it. It's the most reliable source of actionable messaging and positioning strategy insights I've come across. Absolutely well done!”
CAIT GOSSERT
Senior Manager, PwC