Build your team's messaging skillsand have fun doing it

Punchy messaging training for B2B marketing teams of all sizes.

Messaging made easy – for everyone

Think you need to be Hemingway to write great messaging? Think again. While nobody’s born knowing how to write clear and compelling messaging, anyone can learn.

Our Punchy Messaging™ Training makes it easy to write tight, value-driven messaging that boosts your team’s confidence and cuts down on revisions and re-writes. We break writing down into fun, bite-sized lessons your team can pick up quickly (and maybe even enjoy).

The result is messaging that gets buyers’ attention and a team that feels good about their skills.

Hands-on messaging training that gets big results

  • Get clearer messaging with less jargon
  • Improve marketing campaign performance and ROI
  • Write it better in-house and spend less with outside agencies
  • Standardize messaging best practice across your org
  • Save time (and frustration) on rewrites and revisions
  • Boost people’s skills, confidence, and job satisfaction

Team training

FOR GROWING TEAMS (6-20 PEOPLE)
Our flagship training gives you a start-to-finish process for creating your messaging strategy. You’ll get a mix of live, interactive workshops, on-demand lessons and exercises, all with coaching and support.

Enterprise team training

FOR LARGE TEAMS (20+ PEOPLE)
Scale everyone’s messaging skills across your business. We’ll create a custom curriculum for your company that meets your specific goals and applies lessons directly to your products.

Off-site talks & workshops

Treat your team to a fun, engaging talk or interactive workshop. We’ll energize your group and help you generate fresh ideas. Great for off-site (or on-site) meetings and team-building events.

 What your team will learn

Our Punchy Messaging training features a simple, step-by-step process for teams who need to create clear and compelling messaging strategies for their company, products, and solutions. Your team will learn how to:

  • Connect to the real reasons people buy
  • Articulate your solution’s unique value and differentiation
  • Write better messaging faster with frameworks and formulas
  • Craft benefits and value propositions that actually resonate
  • Generate fresh ideas and new angles for your messaging
  • Create messaging that’s clear and compelling, every time

Trusted by awesome teams

Trusted by awesome teams

Get better at messaging every week

Learn the ins and outs of positioning and messaging from our founder Emma. Punchy tips and techniques straight to your inbox.

Strengthen your team’s messaging skills today