Build your team's messaging skillsand have fun doing it
Punchy messaging training for B2B marketing teams of all sizes.
Messaging made easy – for everyone
Think you need to be Hemingway to write great messaging? Think again. While nobody’s born knowing how to write clear and compelling messaging, anyone can learn.
Our Punchy Messaging™ Training makes it easy to write tight, value-driven messaging that boosts your team’s confidence and cuts down on revisions and re-writes. We break writing down into fun, bite-sized lessons your team can pick up quickly (and maybe even enjoy).
The result is messaging that gets buyers’ attention and a team that feels good about their skills.
Hands-on messaging training that gets big results
- Get clearer messaging with less jargon
- Improve marketing campaign performance and ROI
- Write it better in-house and spend less with outside agencies
- Standardize messaging best practice across your org
- Save time (and frustration) on rewrites and revisions
- Boost people’s skills, confidence, and job satisfaction
FOR GROWING TEAMS (6-20 PEOPLE)
Our flagship training gives you a start-to-finish process for creating your messaging strategy. You’ll get a mix of live, interactive workshops, on-demand lessons and exercises, all with coaching and support.
Enterprise team training
FOR LARGE TEAMS (20+ PEOPLE)
Scale everyone’s messaging skills across your business. We’ll create a custom curriculum for your company that meets your specific goals and applies lessons directly to your products.
Off-site talks & workshops
Treat your team to a fun, engaging talk or interactive workshop. We’ll energize your group and help you generate fresh ideas. Great for off-site (or on-site) meetings and team-building events.
What your team will learn
Our Punchy Messaging™ training features a simple, step-by-step process for teams who need to create clear and compelling messaging strategies for their company, products, and solutions. Your team will learn how to:
- Connect to the real reasons people buy
- Articulate your solution’s unique value and differentiation
- Write better messaging faster with frameworks and formulas
- Craft benefits and value propositions that actually resonate
- Generate fresh ideas and new angles for your messaging
- Create messaging that’s clear and compelling, every time
Everything starts with good messaging
“Their training offered the hands-on, step-by-step approach we needed. It was fun and engaging, and gave us the chance to do the work together as a team.
By the end, our product marketers had a clearer understanding of how to craft compelling product messaging — not just from the standpoint of messaging best practices, but also with some consistency across very different product families. “
Director, Corporate & Product Marketing, Oracle
Talk about a powerful punch!
“As a long-time writer, I was extremely impressed at how Emma put structure around concepts that I’ve been intuitively employing for years. Learning the theory behind the practice helped me inject more energy and emotion into my content.
This program should be required training for any business professionals who create messaging and copy for any reason. “
Sr Content Marketing Manager, Atlassian
A proven methodology
“Emma helped my team of PMMs finally align on a consistent, cross-functional approach to messaging. Her proven methodology helps us cut through the fluff, focusing on the salient points needed to increase our signal strength in the crowded, noisy markets where we operate. “
Sr Director, Industry Strategy, Akamai
Create more impactful messaging
“Emma equipped us with clear frameworks and practical approaches, allowing us to create more impactful messaging for our buyers. The workshops were relaxed and pressure-free, allowing creativity to flow. Emma is a joy to work with — helpful, kind, and truly a master of her craft. Her perspective is refreshing and opened my eyes to new possibilities.”
Brand Communications, Attest
Add some pizzazz to your messaging game!
“With the messaging techniques we’ve picked up, we’re excited to see our audience engagement soar. If you want to add some pizzazz to your messaging game, look no further than Emma’s expertise and Punchy Messaging. Trust me, this workshop is a delightful and rewarding investment in your strategy.”
VP, Product Marketing, GitKraken
Trusted by awesome teams
Trusted by awesome teams
Get better at messaging every week
Learn the ins and outs of positioning and messaging from our founder Emma. Punchy tips and techniques straight to your inbox.
“I love Emma's phrasing examples. As a creative person, I need to see examples of word choice and sentence construction to generate ideas for my own work. The notion that great artists steal and then reconfigure and reimagine to make it their own is exactly it. I keep all of the newsletters for exactly this purpose.”
Product Marketing Manager, Column Software PBC
Executive Director, Public Interest News Foundation
"This newsletter isn’t like the others. As the name says it's to-the-point, insightful, and Emma always finds the right words to make you think."
Product Marketing Manager, App Fire
Senior Product Marketing Manager, DiviPay
Sales Enablement Manager, LucidLink
Head of Marketing, Digistorm
“I can't get enough of Emma Stratton. As a Creative Lead, I often utilize the observances and tips to keep the work I do customer facing in the most powerful way possible.”
Creative Director, Serta Simmons Bedding
“I love Emma’s newsletter! As a solo Product Marketer in their very first role in PM, Emma’s newsletter has shaped the way I'm able to communicate value efficiently internally and to customers. She’s shown me effective ways to hone my messaging craft - thank you!“
Product Marketing Manager, HowNow
VP of Marketing, Sales Assembly
“My day can get so packed, tactical and wordsmithed, so the That's Punchy newsletter is a lovely little moment that pulls me out of the depths of the day and brings me back to what matters (and energizes me) the most.”
Head of Product Marketing, Workato
“I love Emma’s newsletter and her insights on LinkedIn. In particular, Emma’s insights have consistently challenged and helped me to ditch the jargon despite working in a complex B2B healthtech setting.”
Senior Product Marketing Manager, Patchwork
“Emma's newsletter is the highlight of my inbox. I have 10 years of messaging experience and still I learn a new tip every single time I read it. It's the most reliable source of actionable messaging and positioning strategy insights I've come across. Absolutely well done!”
Senior Manager, PwC