Here's why leaders love us

“We were experiencing huge demand for our platform. Punchy came in at a crucial time to help differentiate our Enterprise positioning and level up the messaging in support of a new GTM strategy.

Emma is a great partner and makes the complicated look simple.”

melissa halim

Head of GTM Product Marketing, Miro

“As the fourth-fastest growing tech company in America, we needed to tell a story that resonated with a wide range of audiences.

Punchy helped us create a messaging strategy that did just that. Best of all, it feels authentic to who we are as a passionate, customer-focused team.”

Max Altschuler

VP of Marketing, Outreach

“A lot of consultancies out there can do surveys and interviews and explain the data. What sets Punchy apart is their ability to articulate simply what that data actually means to you as a business.

Emma’s passion for the customer voice and ability to understand the nuances of different people in diverse industries — their motivations and needs — is powerful and rare.”

Katie bullard

President, A Cloud Guru

“Punchy helped us navigate some critical decisions around our company brand. They helped us source insights from our most passionate users and community members, which were instrumental in leading us down the right path. We’re very happy with the results and loved working with the Punchy team.”

Andrew Haire

VP of Marketing, Ionic

“Emma rocks. She sends your new baby clothes and has impeccable style”

Miles Miller

CEO & Co-Founder, Bonzo

“Messaging is the foundation of everything we do. If you get that wrong, it doesn’t matter what else you do.

Punchy brought simplicity and a point of view to our messaging that have become pillars for our marketing and sales teams.”

Jordan Greene

Sr Director of Product Marketing, Outreach

“Working with Punchy was an exceptional experience and one that revived my faith in consultants. Punchy helped us communicate our business in a simple, catchy way that I’m confident will make an impact for us. If you’re wondering if you should work with Punchy, I’d highly recommend it!”

Jennifer Groese

CMO, Winmo

“Punchy gave us clarity in where we stand as a company and a deeper understanding of what our customers truly care about following a major acquisition.

Emma is a rockstar. She led the global brand study from start to finish — gathering and transforming a huge amount of customer and market data into a simple messaging strategy. She allowed us to make informed decisions with confidence and gave us a common framework for building consistency across sales and marketing as we scale.”

Ankur Arora

VP of Strategy & Marketing, A Cloud Guru

    “Emma was a delight to work with and she really understood HolaBrief from the get go. The new messaging was something that felt very natural to the team and it really motivated us.

    We feel a lot more confident about how we talk to clients and how we see our product as a whole. The engagement definitely helps us gain clarity about where we stand as a brand.”

    Leticia Rita

    Co-Founder, HolaBrief

    “When you’re a company having many conversations in many mediums and channels, how do you sound like the same organization? How do you sell with a story that resonates at scale across different dimensions?

    Now we have that core story. This is how we tell it, these are the words we use, this is why it matters — it’s the only way to succeed as a company. Punchy brought crispness, simplicity and a point of view to our messaging. It was nice to see how excited product, sales and marketing got around it.”

    Jordan Greene

    Sr Director of Product Marketing, Outreach

    “Working with Emma brought our team together and made everybody think differently about our story. The exercises got us out of the day-to-day stuff and helped us distill what our messaging needs to be. To this day, it was one of my favorite experiences.”

    Bryan Dori

    CEO, Archer

    Working with Punchy was a treat, but most importantly it drove results. As a product marketing and exec team, we had a ton of good ideas, but we were struggling to narrow them down. Emma’s guidance and approach pushed us to focus and helped us put a stake in the ground around category and positioning. 

    The messaging was delivered in a way that we were able to instantly action it. We added it into executive pitches and ran with it straight away. The positioning, narrative, and benefits are the foundation of our messaging strategy a year later.“Developing a cohesive messaging strategy for a fast-moving startup is a big challenge. Emma came in, cut right through our research and data, and guided us to a fresh and differentiated story that the team could rally behind.

    Emma is awesome to work with — a real expert who’s happy to roll up her sleeves and tackle the hard stuff with you. She brought unique, outsider perspectives and great partnership.”

    JULIA SZATAR

    Head of Product Marketing, Loom

    “Working with Punchy was incredible! Uber is a global, matrixed organization, and the engagement was just what we needed to bring various departments and geographical regions together.

    Emma jumps right in and it’s like having another member of the team. She works with great autonomy to guide and facilitate, and excels in ensuring all voices are heard, which was invaluable in achieving internal alignment (a major milestone in itself!) on our new messaging strategy.

    On a personal level, I especially enjoyed brainstorming and working through challenges with Emma. She is always encouraging and inspiring. As a product marketer, it was an incredible learning experience.”

    HILlary newport

    Sr Product Marketing Manager, Uber

    “Punchy’s process was clear, inclusive, and aligned a leadership team of big personalities around a compelling narrative in a matter of weeks. 

    The messaging strategy Emma created with us was something our sales and marketing could really own, and the brand voice helped us stand out from the competition. She really “got us” from day one and nailed our positioning and messaging. I recommend Punchy to everyone.”

    Deann poe

    VP of Marketing, DiscoverOrg (now Zoominfo)

    “Developing a cohesive messaging strategy for a fast-moving startup is a big challenge. Emma came in, cut right through our research and data, and guided us to a fresh and differentiated story that the team could rally behind.

    Emma is awesome to work with — a real expert who’s happy to roll up her sleeves and tackle the hard stuff with you. She brought unique, outsider perspectives and great partnership.”

    Tom Kuhr

    CMO, Greenfly

    “The best thing we did was get out of all those stupid buzzwords. Now our sales and marketing talks about stuff no one else is talking about. Punchy carved us out a position in the marketplace where no one else is operating.”

    Brett Darrow

    CEO & Co-Founder, Sagacity

    “Punchy brought concision to our chaos, clarity to our confusion and coherence to our communications. Emma was quick to get to the heart of what we needed to say and then helped us say it well.”

    Tony Haile

    CEO & Founder, Scroll

    “Punchy helped communicate our complex B2B medical software business in a compelling and powerful way. It’s easy to get lost in the weeds of a business like ours, but Punchy helped us make that critical leap from product features to our big, inspiring vision.”

    David West Jr

    CEO & Founder, Proscia

    “Working with Emma and the entire Punchy team far exceeded our expectations. Working with them was a brain dump of eye-opening, creative messaging and positioning we could never think of on our own. More importantly, we were able to tell the right narrative of Bonzo that was digestible, simple, and smart for our core audience. Highly recommend Punchy!!”

    Jason Perkins

    President & Co-Founder, Bonzo

    “Punchy led our entire PMM team through an immersive, engaging and immediately actionable messaging workshop. The team was able to pick their head out of day-to-day tasks to consider, discuss and practice the messaging and storytelling skills that are at the heart of what we contribute to the business.

    Whether you’re part of a newly-forming PMM team or a pack of grizzled veterans, I highly recommend giving everyone a chance to dig in on messaging the Punchy way.”

    JON ROONEY

    SVP Product & Solutions
    Marketing, New Relic