Messaging that's as awesomeas your technology

Punchy is a consulting and training firm that helps B2B tech companies
win on positioning and messaging.

Show value clear as day

Your buyers want to solve tough issues – draw them in with language that shows how you lighten their load.

Differentiate from competitors

Your company is one of a kind – and your positioning should be too. Tell a unique story competitors can’t steal.

Align on messaging - fast

From C-level to marketing to sales, make sure everyone’s telling the same
buyer-grabbing story.

Two ways to work with us

We partner with B2B tech companies across industries, from growth-stage startups to global enterprises.

Positioning & messaging consulting

‏‏‎ ‎
Fuel fast growth with a story that hits the mark with buyers.

Messaging training for teams & individuals

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Build messaging skills with fun, interactive training.

Trusted by B2B tech go-getters like you

Trusted by awesome teams

Why clients 💜 us

Punchy gave us clarity in where we stand as a company and a deeper understanding of what our customers truly care about following a major acquisition. Emma is a rockstar. She led the global positioning and messaging engagement from start to finish – gathering and transforming a huge amount of data into a simple messaging strategy. She allowed us to make informed decisions with confidence and gave us a common framework for building consistency across sales and marketing as we scale.

Ankur Arora
VP Marketing Strategy, A Cloud Guru

Punchy gave us clarity in where we stand as a company and a deeper understanding of what our customers truly care about following a major acquisition. Emma is a rockstar. She led the global positioning and messaging engagement from start to finish – gathering and transforming a huge amount of data in to a simple messaging strategy. She allowed us to make informed decisions with confidence and gave us a common framework for building consistency across sales and marketing as we scale.

– Ankur Arora
VP Marketing Strategy, A Cloud Guru

Punchy messaging is simple

Your market is noisier than ever. Luckily, you can rise above it with a punchy messaging strategy.

Punchy messaging makes it ridiculously easy for people to see why your solution matters. It connects the dots between your tech and your prospect’s world – in as few words as possible – so your company can tell a story that sticks.

And we can do it for you. Or, we can train your team to do it themselves.

Get better at messaging every week

Learn the ins and outs of positioning and messaging from our founder Emma. Punchy tips and techniques straight to your inbox.

Adventures in Messaging

Listen to Emma nerd out about messaging with some of tech’s best product marketers. Hear real-life stories about category creation, customer empathy and more from the trenches at your favorite companies.

Make positioning and messaging your superpower