Grab your buyer's attention with a clear and human message
Positioning and messaging development for growth-stage
and established B2B tech companies.
Get the messaging strategy to hit your growth goals
Positioning and messaging a fast-growing tech company has lots of challenges. We help you solve them, so you can stand out and sell more.
Align your team at light speed
Reaching internal alignment can be tough (maybe even impossible). Get a third-party expert to take it off your plate and nail it. After all, this is all we do.
Rally your team behind a consistent message
Get your growing marketing and sales team telling the same clear story that can keep up as you scale.
Tell a unique (and un-copyable) story
Competitors can’t copy and paste an authentic message. Stand out from the white noise everyone else is making and tell the story only you can own.
Position your ever-evolving solution
Solutions evolve, opportunities emerge, priorities shift and buyers change. That’s growth! Get a messaging strategy that supports it.
Get outta features and functionality (and into value)
Talking about features makes you sound like everyone else. Paint a bigger picture with value-driven messaging buyers connect with.
Put your solution in the right category
Should you create a category? Maybe – or maybe not. We’ll help you find the right answer based on your goals, your market, and where you’re headed.
A messaging process for fast-moving companies like yours
Let us do the heavy lifting while you supply valuable input.
Uncover hidden messaging gems
The best strategy is rooted in research, and we dig right in. We talk to your leadership, interview customers, and scope out the competition to find the best ingredients for a successful message.
- Competitive analysis
- Stakeholder perspectives
- Customer interviews
Get your team on board
Messaging without buy-in never takes off. So we guide your team through two collaborative workshops to make sure everyone aligns with the “why” behind your new strategy.
- Findings & opportunities
- Messaging exercises
- Strategic alignment
Create your awesome messaging
We carefully craft your new positioning and messaging strategy and wrap it all up into a super-spiffy guide. You even get copy examples to use as a swipe file anytime you need just the right words.
- Category & positioning
- Messaging strategy
- Copy examples
Why clients 💜 us
Working with Punchy was a treat, but most importantly it drove results. As a product marketing and exec team, we had a ton of good ideas, but we were struggling to narrow them down. Emma’s guidance and approach pushed us to focus and helped us put a stake in the ground around category and positioning. The messaging was delivered in a way that we were able to instantly action it. We added it into executive pitches and ran with it straight away. The positioning, narrative, and benefits are the foundation of our messaging strategy a year later.
Julie Szatar
Head of Product Marketing, Loom
Working with Punchy was a treat, but most importantly it drove results. As a product marketing and exec team, we had a ton of good ideas, but we were struggling to narrow them down. Emma’s guidance and approach pushed us to focus and helped us put a stake in the ground around category and positioning. The messaging was delivered in a way that we were able to instantly action it. We added it into executive pitches and ran with it straight away. The positioning, narrative, and benefits are the foundation of our messaging strategy a year later.
Julie Szatar
Director of Product Marketing, Loom
Trusted by B2B tech go-getters like you
Trusted by awesome teams
Get better at messaging every week
Learn the ins and outs of positioning and messaging from our founder Emma. Punchy tips and techniques straight to your inbox.
“I love Emma's phrasing examples. As a creative person, I need to see examples of word choice and sentence construction to generate ideas for my own work. The notion that great artists steal and then reconfigure and reimagine to make it their own is exactly it. I keep all of the newsletters for exactly this purpose.”
NATALIE BURG
Product Marketing Manager, Column Software PBC
JONATHAN HEAWOOD
Executive Director, Public Interest News Foundation
"This newsletter isn’t like the others. As the name says it's to-the-point, insightful, and Emma always finds the right words to make you think."
AMELIE WINKLER
Product Marketing Manager, App Fire
CAITLYN WYNN
Senior Product Marketing Manager, DiviPay
ERIC HOLLAND
Sales Enablement Manager, LucidLink
TIMO NIEUWOUDT
Head of Marketing, Digistorm
“I can't get enough of Emma Stratton. As a Creative Lead, I often utilize the observances and tips to keep the work I do customer facing in the most powerful way possible.”
TIMOTHY JONES
Creative Director, Serta Simmons Bedding
“I love Emma’s newsletter! As a solo Product Marketer in their very first role in PM, Emma’s newsletter has shaped the way I'm able to communicate value efficiently internally and to customers. She’s shown me effective ways to hone my messaging craft - thank you!“
ALFIE GARDNER
Product Marketing Manager, HowNow
LUKE REYNEBEAU
VP of Marketing, Sales Assembly
“My day can get so packed, tactical and wordsmithed, so the That's Punchy newsletter is a lovely little moment that pulls me out of the depths of the day and brings me back to what matters (and energizes me) the most.”
KRISTEN DITSCH
Head of Product Marketing, Workato
“I love Emma’s newsletter and her insights on LinkedIn. In particular, Emma’s insights have consistently challenged and helped me to ditch the jargon despite working in a complex B2B healthtech setting.”
LOUISA IVE
Senior Product Marketing Manager, Patchwork
“Emma's newsletter is the highlight of my inbox. I have 10 years of messaging experience and still I learn a new tip every single time I read it. It's the most reliable source of actionable messaging and positioning strategy insights I've come across. Absolutely well done!”
CAIT GOSSERT
Senior Manager, PwC
Nail your message.
Nab more customers.
Show your buyers you get them with messaging that speaks their language.