I work with tech founders launching brilliant products into the world. They all struggle with one thing: simplifying their technology. We all know simple is better. Apple effectively taught that to the entire world through their products, packaging and marketing. And yet, as a founder of a …
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“Storytelling” may sound fluffy, but it’s a cunning tool for startups. We humans have been telling them since our knuckles dragged along the cave floor. Our brains are hardwired for them. Stories help us understand abstract concepts and apply them to our own lives. They make us …
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I'll admit it: every now and then, I come across messaging on a website that makes me jealous I didn’t write it myself. Like this about page from Wealthfront, a leader in robo-investing and financial planning. Despite how inhuman (and a little scary to me) “robo-investing” sounds, the copy on …
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