Better Messaging
Messaging shouldn’t feel this hard.
If you’re staring at a complex product, an oversaturated market, and a mountain of conflicting opinions from stakeholders, you aren’t alone. Whether you’re a founder trying to find your voice or a marketer struggling to align multiple buyers, the “messy middle” of messaging is where most brands get stuck.
On Better Messaging, Emma Stratton, author and B2B messaging expert, is pulling back the curtain on how to turn technical complexity into clarity. Drawing from a decade of experience partnering with hundreds of tech companies, from seed-stage startups to global household names, Emma shares the practical frameworks and real-world lessons needed to make people actually care about what you’re building.
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#6 | Diana Smith, Twilio.org
#6 | Diana Smith, Twilio.orgIt’s easy to think you know how to talk to your customer. But are you using the same words they use? Are you highlighting the same problems they discuss? Are you truly empathizing with their situation? The words you use have the power to...
#5 | Steve Feyer, Eightfold.ai
#5 | Steve Feyer, Eightfold.aiIt’s easy to play it safe with messaging and say what everyone else is saying. (LOTS of companies do it.) But safe messaging gets ignored. If you want to grab people’s attention, your messaging needs to go out on a limb and say something...
#4 | Kristen Ribero, Handshake
#4 | Kristen Ribero, HandshakeThere are many things to learn about messaging: value props, product pillars, proof points, etc. But the secret to great messaging isn’t in a framework. It’s about keeping it real and simple for your customers. In this episode of...
#3 | Ajit Ghuman, Narvar
#3 | Ajit Ghuman, NarvarYou’d think a solid ROI calculator could convince people to buy. But most purchases aren’t based on rational facts and figures – they’re based on how your prospect feels. That’s why pathos – evoking emotions in your audience – is a key part of...
#2 | Sarah Lambert, Oracle
#2 | Sarah Lambert, Oracle Talking to your customers about their challenges – and diving deep into how they make them feel – is an incredible way to test your messaging. The key is to be subtle about the testing part. In this episode of Adventures In Messaging, Sarah...
#1 | Francisco T. Bram, Uber Eats
#1 | Francisco T. Bram, Uber EatsGreat product narratives are never about the product. They're always about the audience. How the product makes them feel. How it makes them act and react. How their lives will be improved, thanks to your solution. These are the real...