#6 | Diana Smith, Twilio.orgIt’s easy to think you know how to talk to your customer. But are you using the same words they use? Are you highlighting the same problems they discuss? Are you truly empathizing with their situation? The words you use have the power to...

#5 | Steve Feyer, Eightfold.aiIt’s easy to play it safe with messaging and say what everyone else is saying. (LOTS of companies do it.) But safe messaging gets ignored.  If you want to grab people’s attention, your messaging needs to go out on a limb and say something...

#4 | Kristen Ribero, HandshakeThere are many things to learn about messaging: value props, product pillars, proof points, etc. But the secret to great messaging isn’t in a framework. It’s about keeping it real and simple for your customers. In this episode of...

#3 | Ajit Ghuman, NarvarYou’d think a solid ROI calculator could convince people to buy. But most purchases aren’t based on rational facts and figures – they’re based on how your prospect feels. That’s why pathos – evoking emotions in your audience – is a key part of...

#2 | Sarah Lambert, Oracle Talking to your customers about their challenges – and diving deep into how they make them feel – is an incredible way to test your messaging. The key is to be subtle about the testing part. In this episode of Adventures In Messaging, Sarah...

#1 | Francisco T. Bram, Uber EatsGreat product narratives are never about the product. They're always about the audience. How the product makes them feel. How it makes them act and react. How their lives will be improved, thanks to your solution. These are the real...