by Tom | Apr 15, 2019 | Blog, Insights, Messaging Strategy, Positioning
Even robo-investing can be human with a good story I’ll admit it: every now and then, I come across messaging on a website that makes me jealous I didn’t write it myself. Like this about page from Wealthfront, a leader in robo-investing and financial planning. Despite...
by Tom | Feb 15, 2019 | Blog, Exercises, Positioning
A fast & simple product positioning exercise Simplicity is the key to effective messaging. But that doesn’t mean it’s easy to achieve. Especially when your product has so many direct competitors breathing down your neck. The natural impulse is to quickly talk...
by Tom | Jan 15, 2019 | Blog, Insights, Product Messaging, Product Messaging Training
5 ways to differentiate your SaaS product messaging You know exactly how your product features stack up to the competition. But do you have a clear read on how your competitors are positioning their solution through messaging? If you want to differentiate SaaS product...
by Tom | Dec 2, 2018 | Blog, Brand Messaging, Exercises, Messaging Strategy, Product Messaging, Product Messaging Training
6 fun brand workshop exercises that deliver the goods A crucial element to any brand workshop is fun. (Twizzlers are a close second.) The goal of a brand workshop is to get under the hood of your company’s beliefs, purpose, vision, values and personality. And that’s...
by Tom | Nov 2, 2018 | Blog, Brand Messaging, Exercises, Messaging Strategy
A brand messaging cheat sheet for more consistency The secret to effective brand messaging is simple: consistency. That’s hard to pull off with so many channels and marketing initiatives out there. When business is growing fast, you’re just trying to get stuff out and...
by Tom | Oct 2, 2018 | Blog, Brand Messaging
5 common naming mistakes (& how to avoid them) Coming up with your next great company or product name can be hard. Especially when you embark on the journey with a group of colleagues who care deeply about it. That’s because the naming process is only partly...
