by Tom | Mar 3, 2023 | Blog, Brand Messaging, Messaging Strategy, Product Messaging
5 ways you can refine B2B tech messaging It might sound easy to refine B2B tech messaging, but creating a clear message can be tougher than you think. It’s your company – your baby – and you’re ready to tell everyone everything about it. But to reach busy B2B...
by Tom | Mar 3, 2023 | Blog, Brand Messaging, Exercises, Messaging Strategy, Product Messaging
3 simple exercises to strengthen B2B messaging When you want to strengthen B2B messaging, you might sit your whole team down and start throwing out your best features and benefits. You get them all on the whiteboard and start throwing them on your website and in your...
by Tom | Oct 15, 2019 | Blog, Insights, Positioning, Product Messaging
How to simplify your B2B product messaging How do you simplify complex technology, so anyone can understand it? You may think it’s about dumbing down your technology so a 4th grader could grasp it. Or finding the perfect 3 words that sum up everything. You can spend...
by Tom | Jan 15, 2019 | Blog, Insights, Product Messaging, Product Messaging Training
5 ways to differentiate your SaaS product messaging You know exactly how your product features stack up to the competition. But do you have a clear read on how your competitors are positioning their solution through messaging? If you want to differentiate SaaS product...
by Tom | Dec 2, 2018 | Blog, Brand Messaging, Exercises, Messaging Strategy, Product Messaging, Product Messaging Training
6 fun brand workshop exercises that deliver the goods A crucial element to any brand workshop is fun. (Twizzlers are a close second.) The goal of a brand workshop is to get under the hood of your company’s beliefs, purpose, vision, values and personality. And that’s...