by Tom | Jan 15, 2019 | Blog, Insights, Product Messaging, Product Messaging Training
5 ways to differentiate your SaaS product messaging You know exactly how your product features stack up to the competition. But do you have a clear read on how your competitors are positioning their solution through messaging? If you want to differentiate SaaS product...
by Tom | Dec 2, 2018 | Blog, Brand Messaging, Exercises, Messaging Strategy, Product Messaging, Product Messaging Training
6 fun brand workshop exercises that deliver the goods A crucial element to any brand workshop is fun. (Twizzlers are a close second.) The goal of a brand workshop is to get under the hood of your company’s beliefs, purpose, vision, values and personality. And that’s...